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Consumer adoption and usage of broadband

Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodo...

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Bibliographic Details
Main Author: Dwivedi, Yogesh Kumar.
Corporate Author: IGI Global.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
Subjects:
Broadband communication systems.
Consumer behavior.
Consumers' preferences.
Telecommunication systems > Government policy.
Motivation research (Marketing) > Case studies.
Online Access:View fulltext via EzAccess
Description
Summary:Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies.
Physical Description:electronic texts (xix, 309 p. : ill.) : digital files.
Also available in print.
Format:Mode of access: World Wide Web.
Bibliography:Includes bibliographical references and index.
ISBN:9781599047850 (ebook)
1599047853 (ebook)
Access:Restricted to subscribers or individual electronic text purchasers.

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