Cases on worldwide e-commerce theory in action /

The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Raisinghani, Mahesh S., 1967-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Ave., Hershey, PA, 17033, USA), 2002.
Subjects:
Online Access:View fulltext via EzAccess
Table of Contents:
  • Chapter I. GlobeRanger Corporation / Hanns-Christian L. Hanebeck ... [et al.]
  • Chapter II. Implementation Management of an E-Commerce-Enabled Enterprise Information System: A Case Study at Texas Instruments / R. P. Sundarraj and Joseph Sarkis
  • Chapter III. A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International / David Paper, Kenneth B. Tingey
  • Chapter IV. E-Learning Business Models: Framework and Best Practice Examples / Sabine Seufert
  • Chapter V. Growth and Consolidation in the Spanish-Speaking E-Commerce Market / Roberto Vinaja
  • Chapter VI. Inca Foods: Reaching New Customers Worldwide / J. Martn̕ Santana
  • Chapter VII. Reality vs Plan: How Organizational E-Commerce Strategies Evolve / David Gordon and James E. Skibo
  • Chapter VIII. Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses / Margaret T. O'Hara, Hugh J. Watson
  • Chapter IX. Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger / Ira Yermish and Dale A. Bondanza
  • Chapter X. ENI Company / Ook Lee
  • Chapter XI. SAFECO: Leveraging the Web in a Knowledge-Based Service Industry / Debabroto Chatterjee and Leonard M. Jessup
  • Chapter XII. E*Trade Securities, Inc., Pioneer Online Trader, Stuggles to Stay on Top / Adam T. Elegant and Ramiro Montealegre.