Cases on worldwide e-commerce theory in action /
The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication...
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Format: | Electronic |
Language: | English |
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Hershey, Pa. :
IGI Global (701 E. Chocolate Ave., Hershey, PA, 17033, USA),
2002.
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Online Access: | View fulltext via EzAccess |
Table of Contents:
- Chapter I. GlobeRanger Corporation / Hanns-Christian L. Hanebeck ... [et al.]
- Chapter II. Implementation Management of an E-Commerce-Enabled Enterprise Information System: A Case Study at Texas Instruments / R. P. Sundarraj and Joseph Sarkis
- Chapter III. A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International / David Paper, Kenneth B. Tingey
- Chapter IV. E-Learning Business Models: Framework and Best Practice Examples / Sabine Seufert
- Chapter V. Growth and Consolidation in the Spanish-Speaking E-Commerce Market / Roberto Vinaja
- Chapter VI. Inca Foods: Reaching New Customers Worldwide / J. Martn̕ Santana
- Chapter VII. Reality vs Plan: How Organizational E-Commerce Strategies Evolve / David Gordon and James E. Skibo
- Chapter VIII. Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses / Margaret T. O'Hara, Hugh J. Watson
- Chapter IX. Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger / Ira Yermish and Dale A. Bondanza
- Chapter X. ENI Company / Ook Lee
- Chapter XI. SAFECO: Leveraging the Web in a Knowledge-Based Service Industry / Debabroto Chatterjee and Leonard M. Jessup
- Chapter XII. E*Trade Securities, Inc., Pioneer Online Trader, Stuggles to Stay on Top / Adam T. Elegant and Ramiro Montealegre.