Encyclopedia of survey research methods

Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other et...

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Bibliographic Details
Corporate Author: Gale Group.
Other Authors: Lavrakas, Paul J., (Editor)
Format: Electronic
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c2008.
Series:Gale virtual reference library
Subjects:
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access