Analysing international city tourism

• Other Authors: Mazanec, Josef A., Wöber, Karl W.
• Format: Electronic
• Language: English
• Published: Wien ; New York : Springer, c2010.
• Edition: 2nd ed.
• Subjects: Tourism.; Cities and towns.; Tourism > Hospitality.; Marktanalyse.; Stadt.; Tourismus.; BUSINESS & ECONOMICS > Hospitality, Travel & Tourism. > Industries; Electronic books.
• Online Access: SpringerLink; ebrary; View fulltext via EzAccess

The ability to utilise advanced research techniques and sophisticated analytical tools analysing city tourism is taken for granted. This book provides program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.

Table of Contents:

• Title page; Copyright Page; Table of Contents; Introduction; City Tourism Managementand Trends; 1 The Management of City Tourism in Europe; 2 European City Tourism Statistics; 3 Assessing the Significance of City Tourism in Europe; 4 Seasonality in City Tourism: Concepts and Measurements; Monitoring Demandand Competition; 5 Managing the Heterogeneity of City Tourists; 6 Information Needs of City Travellers; 7 Different Tourists
• Different Perceptions of Different Cities Consequences for Destination Image Measurement and Strategic Destination Marketing.