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UkCU |
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20110118050028.0 |
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090227s2005||||enk s ||1 0|eng|d |
| 020 |
# |
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|a 9780511488726 (ebook)
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| 020 |
# |
# |
|a 9780521840538 (hardback)
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| 040 |
# |
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|a UkCU-MUA
|c UkCU-MUA
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| 082 |
0 |
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|a 658.8/02
|2 22
|
| 245 |
0 |
4 |
|a The Profit Impact of Marketing Strategy Project
|b Retrospect and Prospects /
|c Edited by Paul W. Farris, Michael J. Moore.
|h [electronic resource] :
|
| 260 |
# |
# |
|a Cambridge :
|b Cambridge University Press,
|c 2005
|
| 300 |
# |
# |
|a 1 online resource (328 p.) :
|b digital, PDF file(s).
|
| 500 |
# |
# |
|a Title from publishers bibliographic system (viewed on 18 Jan 2011).
|
| 530 |
# |
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|a Also issued in print format.
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| 538 |
# |
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|a Mode of access: World Wide Web.
|
| 650 |
# |
0 |
|a Marketing
|x Management.
|
| 650 |
# |
0 |
|a Strategic planning.
|
| 700 |
1 |
# |
|a Farris, Paul W..
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| 700 |
1 |
# |
|a Moore, Michael J..
|
| 776 |
0 |
8 |
|i Print version:
|z 9780521840538
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511488726
|z View fulltext via EzAccess
|