Strategic management for hospitality and tourism

• Main Author: Okumus, Fevzi.
• Other Authors: Altinay, Levent., Chathoth, Prakash.
• Format: Electronic
• Language: English
• Published: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.
• Edition: 1st ed.
• Subjects: Tourism > Management.; Hospitality industry > Management.; Strategic planning.; BUSINESS & ECONOMICS > Small Business.; Strategisches Management.; Tourismus.; Electronic books.
• Online Access: View fulltext via EzAccess; MyiLibrary; ScienceDirect

Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality...

Table of Contents:

• Introduction To Strategy- Introduction to strategic management; Strategic management in hospitality and tourism: Strategy Context
• The hospitality and tourism industry context; The organizational context; Strategy Content
• Business level strategies; Corporate level strategies; Network level strategies; Strategy Process
• Strategic planning or strategic thinking; Strategy formation; Strategy implementation and change; Synthesis
• Relating content, process and context.