Getting attention : leading-edge lessons for publicity and marketing /

Bibliographic Details
Main Author: Kohl, Susan, 1959-
Format: Book
Published: Boston : Butterworth Heinemann, c2000.
Subjects:
Online Access:View fulltext via EzAccess
LEADER 00931cam a22002894a 4500
001 28583
003 DLC
005 20030903180817.0
008 991228s2000 mau 001 0 eng
010 # # |a 99045219 
020 # # |a 0750672595 (pbk.) 
020 # # |a 9780750672597 
020 # # |a 9780080507347 (eBook) 
040 # # |a DLC  |c DLC  |d DLC 
042 # # |a pcc 
050 # # |a HF5415.1265  |b .K64 2000 
082 # # |a 658.8  |2 21 
100 # # |a Kohl, Susan,  |d 1959- 
245 # # |a Getting attention :  |b leading-edge lessons for publicity and marketing /  |c Susan Y. Kohl. 
246 # # |a Getting @ttention 
260 # # |a Boston :  |b Butterworth Heinemann,  |c c2000. 
300 # # |a xx, 174 p. ;  |c 24 cm. 
500 # # |a Includes index. 
650 # # |a Marketing. 
650 # # |a Internet marketing. 
650 # # |a Public relations. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750672597  |z View fulltext via EzAccess