Handbook of Hospitality Marketing Management

Bibliographic Details
Main Author: Haemoon Oh
Other Authors: Abraham Pizam
Format: Unknown
Published: Oxford Butterworth-Heinemann, 2008
Subjects:
Online Access:View fulltext via EzAccess
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020 # # |a 9780080569437 (eBook) 
100 1 # |a Haemoon Oh 
245 # # |a Handbook of Hospitality Marketing Management  |h [electronic resources] 
260 # # |a Oxford  |b Butterworth-Heinemann,  |c 2008 
300 # # |a 1 online resource (xxii, 552 pages) 
650 # 0 |a Hospitality industry  |x Marketing. 
700 1 # |a Abraham Pizam 
856 # # |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780080450803  |z View fulltext via EzAccess