Stakeholder relationship management a maturity model for organisational implementation /

This book has two specific purposes: firstly, as a 'how-to' book to provide the fundamental processes and practices to support either individuals or organisations in improving stakeholder management in endeavours such as projects, program management offices (PMO), but also in supporting or...

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Bibliographic Details
Main Author: Bourne, Lynda.
Format: Electronic
Language:English
Published: Farnham, England : Burlington, VT : Gower ; Ashgate, c2009.
Subjects:
Online Access:View fulltext via EzAccess
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Description
Summary:This book has two specific purposes: firstly, as a 'how-to' book to provide the fundamental processes and practices to support either individuals or organisations in improving stakeholder management in endeavours such as projects, program management offices (PMO), but also in supporting organisational survival during mergers and acquisitions, preparing for the tender bidding, marketing campaigns; and, secondly, for organisations that have recognised the importance of stakeholder engagement to their success, as a guidebook for assessing their current maturity regarding implementation of stakeho.
Physical Description:1 online resource (xx, 215 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780566091933 (electronic bk.)
0566091933 (electronic bk.)