Understanding entrepreneurship

• Main Author: Bjerke, Björn, 1941-
• Format: Electronic
• Language: English
• Published: Cheltenham, UK ; Northampton, MA : Elgar, c2007.
• Subjects: Entrepreneurship.; BUSINESS & ECONOMICS > Entrepreneurship.; Ondernemerschap.; Electronic books.
• Online Access: View fulltext via EzAccess; ebrary

 "This textbook attempts to enhance and advance our understanding of entrepreneurship. Bjorn Bjerke contends that entrepreneurship cannot, to any great extent, be planned in advance. He goes as far as to suggest that planning could be against the very essence of entrepreneurship. The book explains that entrepreneurship is about courage rather than willpower, is to be venturesome and undertaking whilst experimenting, networking and pushing oneself forward, and concerns exploiting mistakes as essential learning curves." "The importance of the entrepreneur as a human being is strongly expressed, as is the idea that entrepreneurship is closer to art and aesthetics than science and mathematics. Language, argues the author, plays a decisive role and philosophy provides a solid basis when we try to come to grips with the nature of entrepreneurship. Finally, Bjorn Bjerke asserts that all these points alert us to one simple fact: it is not possible to define a 'typical' entrepreneur or to present a model method of operating and supporting an entrepreneurial venture." --Book Jacket.