Grow from within mastering corporate entrepreneurship and innovation /

Bibliographic Details
Main Author: Wolcott, Robert C.
Other Authors: Lippitz, Michael J.
Format: Electronic
Language:English
Published: New York : McGraw-Hill, c2010.
Subjects:
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Table of Contents:
  • Introduction : corporate entrepreneurship, innovation, and organic growth
  • Understanding corporate entrepreneurship
  • New business design
  • Emerging models of corporate entrepreneurship
  • Which model of corporate entrepreneurship is right for you?
  • Leadership from all levels
  • Grow from within; learn from everywhere
  • Appendix A : innovation radar concept development questions
  • Appendix B : history of corporate entrepreneurship.