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Sustainable marketing of cultural and heritage tourism

Cultural attractions play an important role in tourism at all levels, and attracts huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together...

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Bibliographic Details
Main Author: Chhabra, Deepak, 1963-
Format: Electronic
Language:English
Published: Abingdon, Oxon, England ; New York : Routledge, c2010.
Series:Routledge critical studies in tourism, business and management.
Subjects:
Heritage tourism.
Tourism > Marketing.
Sustainable development.
Cultural property > Repatriation.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Ecotourism. > Special Interest
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Adventure. > Special Interest
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • 1. Marketing of Heritage Tourism
  • - 2. Setting a Sustainability Stage for Heritage Tourism
  • - 3. Strategic Sustainable Heritage Tourism Marketing Model
  • -4. Museums
  • - 5. Historic House Museums
  • - 6. Heritage Hotels and Resorts
  • - 7. Heritage Festivals
  • - 8. Heritage Tourism Merchandise
  • - 9. Future of Sustainable Marketing: Contemplation and Challenges.

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