Table of Contents: Web analytics strategies for information professionals :

Bibliographic Details
Main Authors:	Farney, Tabatha, (Author), McHale, Nina, (Author)
Corporate Author:	Library and Information Technology Association (U.S.)
Format:	eBook
Language:	English
Published:	Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Series:	LITA guides.
Subjects:	Library Web sites > Management. Library Web sites > Statistical methods. Web usage mining. Library statistics. LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Statistics as Topic > methods. Computer Communication Networks > utilization. Information Systems > utilization. Data Interpretation, Statistical. Electronic books.
Online Access:	View fulltext via EzAccess

Table of Contents:

Understanding Web analytics for libraries
Talking the talk : Web analytics terms and definitions
Selecting and evaluating a Web analytics tool
Creating customized Web analytics reports for libraries
Action-oriented analytics : turning data into decisions
Communicating website usage within your library
Mobile analytics in libraries
The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman
Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh
Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown
Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal
Appendix A. Glossary of Web analytics terms
Appendix B. Web analytics tool profiles
Appendix C. Bibliography and suggested resources.