Handbook of research on digital media and advertising user generated content consumption
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provide...
| Other Authors: | , , |
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| Format: | Book |
| Published: |
Hershey, PA
Information Science Reference
c2011
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |