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| LEADER |
01175cam a2200265 i 4500 |
| 001 |
25273 |
| 003 |
DLC |
| 005 |
20130828175000.0 |
| 008 |
130325s2013 paua b 001 0 eng |
| 010 |
# |
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|a 2013001742
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| 020 |
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|z 9781466640153 (ebook)
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| 040 |
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|a DLC
|b eng
|c DLC
|d DLC
|e rda
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| 042 |
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|a pcc
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| 050 |
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|a LB2342.82
|b .M368 2013
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| 245 |
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|a Marketing strategies for higher education institutions :
|b technological considerations and practices /
|c Purnendu Tripathi, IGNOU, India, Siran Mukerji, IGNOU, India, [editors].
|h [electronic resource]
|
| 264 |
# |
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|a Hershey PA :
|b Information Science Reference,
|c [2013]
|
| 300 |
# |
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|a 1 online resource (xxi, 366 pages )
|b illustrations
|c 29 cm.
|
| 336 |
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|a text
|2 rdacontent
|
| 337 |
# |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 650 |
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|a Education, Higher
|x Marketing.
|
| 650 |
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|a Education, Higher
|x Marketing
|x Technological innovations.
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| 700 |
# |
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|a Tripathi, Purnendu,
|d 1975-
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url= http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6
|z View fulltext via EzAccess
|