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100301s2009 gw | s |||| 0|eng d |
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|a 9783834984159
|9 978-3-8349-8415-9
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|a 10.1007/978-3-8349-8415-9
|2 doi
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|a HF4999.2-6182
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|a HD28-70
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|a KJ
|2 bicssc
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|a BUS042000
|2 bisacsh
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|a 650
|2 23
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|a Weissbrich, Dirk.
|e author.
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|a The Marketing-Sales-Finance Triangle
|b An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors /
|c by Dirk Weissbrich.
|h [electronic resource] :
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| 264 |
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|a Wiesbaden :
|b Gabler,
|c 2009.
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| 300 |
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|a 218 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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|a Conceptual Foundations -- Methodology -- An Organizational Design Perspective on the MSF-Triangle -- Interaction Fields and Decision Areas in the MSF-Triangle -- Specific Contributions and Roles in the MSF-Triangle -- Key Managerial Challenges in the MSF-Triangle -- Fundamental Developments in the MSF-Triangle -- Conclusion.
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|a Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-triangle), and identifies and describes eight key interaction fields and decision areas. The author analyses each functionỚ"s value adding role in the MSF-triangle and explains why an effective cooperation between marketing, sales, and finance is crucial for company success. Furthermore, managerial challenges and fundamental changes in management practices of the MSF-triangle are discussed.
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| 650 |
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|a Business.
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| 650 |
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0 |
|a Management science.
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| 650 |
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|a Marketing.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Business and Management, general.
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| 650 |
2 |
4 |
|a Marketing.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9783834919212
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| 856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-8415-9
|z View fulltext via EzAccess
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
|