Strategy and Communication for Innovation

• Corporate Author: SpringerLink (Online service)
• Other Authors: Pfeffermann, Nicole. (Editor), Minshall, Tim. (Editor), Mortara, Letizia. (Editor)
• Format: Electronic
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Edition: 2nd ed. 2013.
• Subjects: Business.; Management.; Industrial management.; Engineering economics.; Engineering economy.; Industrial organization.; Business and Management.; Innovation/Technology Management.; Engineering Economics, Organization, Logistics, Marketing.; Industrial Organization.
• Online Access: View fulltext via EzAccess

Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the...

Table of Contents:

• Part I - Strategic Perspectives on Innovation
• Part II - Communicative Perspectives on Innovation
• Part III - Integrated Perspectives on Innovation
• Part IV - Best Practices and Case Examples.