New Perspectives on Retailing and Store Patronage Behavior A study of the interface between retailers and consumers /

• Main Authors: Hansen, Torben. (Author), Solgaard, Hans Stubbe. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Boston, MA : Springer US, 2004.
• Series: International Studies in Entrepreneurship ; 4
• Subjects: Marketing.; Economics.; Management science.; Economic growth.; Economics, general.; Economic Growth.
• Online Access: View fulltext via EzAccess

Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, ra...

Table of Contents:

• Quality in the Marketplace
• Store Image and Store Positions for Grocery Retail Chains
• A Hierarchical Bayes Model of Choice Between Supermarket Formats
• Measuring the Effect of Distance on Consumer Patronage Behavior
• Intertype Competition
• Epilogue.