Designing Personalized User Experiences in eCommerce
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI...
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| Other Authors: | , , |
| Format: | Electronic |
| Language: | English |
| Published: |
Dordrecht :
Springer Netherlands,
2004.
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| Series: | Human-Computer Interaction Series,
5 |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |