Garden centre management /

• Main Author: Crafer, Ken, (Author)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2015.
• Subjects: Garden centers (Retail trade); Agricultural Economics.; Horticultural Economics, (New March 2000); Marketing and Distribution.; Consumer Economics.; Labour and Employment.; Horticultural Crops, (New March 2000); Non-food/Non-feed Plant Products.; Consumer behaviour.; Garden centres.; Horticultural crops.; Management.; Personnel management.; Pot plants.; Productivity.; Retail marketing.; Safety.; Stocks.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (ix, 190 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.