Mastering automotive challenges
| Other Authors: | , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
London ; Philadelphia, PA :
Kogan Page,
2007.
|
| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess Books24x7 |
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| 245 | 0 | 0 | |a Mastering automotive challenges |c [edited by] Bernd Gottschalk and Ralf Kalmbach. |h [electronic resource] / |
| 260 | # | # | |a London ; |a Philadelphia, PA : |b Kogan Page, |c 2007. |
| 300 | # | # | |a 1 online resource (vi, 378 p.) : |b ill., maps. |
| 500 | # | # | |a Includes index. |
| 505 | 0 | # | |a The automotive industry sets the course for the global economy / Bernd Gottschalk -- The automotive power play moves into its next round / Ralf Kalmbach -- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran -- The value chain challenge : networks, the strategy for success / Marcus Berret -- The technology challenge : progress or pitfall? / Silvio Schindler -- The market challenge : who will gain strategic control? / Jürgen Reers -- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade -- Partnership as a model for success / Franz Fehrenbach -- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder -- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt -- New impetus for General Motors in Europe / Carl-Peter Forster -- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer -- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf -- BlueTec : the path to the world's cleanest diesel / Thomas Weber -- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Automobile industry and trade |x Management. |
| 650 | # | 7 | |a TRANSPORTATION |x General. |x Automotive |2 bisacsh |
| 650 | 1 | 7 | |a Auto-industrie. |2 gtt |
| 655 | # | 7 | |a Electronic books. |2 local |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Gottschalk, Bernd, |d 1943- |
| 700 | 1 | # | |a Kalmbach, Ralf. |
| 776 | 0 | 8 | |d London ; Philadelphia, PA : Kogan Page, 2007 |i Print version: |t Mastering automotive challenges. |w (DLC) 2006030580 |
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