Events management /

• Other Authors: Robinson, Peter, 1979- (Editor), Wale, Debra, (Editor), Dickson, Geoff, (Editor)
• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2010.
• Series: CABI tourism texts.
• Subjects: Special events > Management.; Special events > Planning.; History and Biography.; Leisure, Recreation and Tourism Economics, (New March 2000); Policy and Planning.; Marketing and Distribution.; Labour and Employment.; Tourism and Travel.; Human Health and Biology (General), (Revised June 2002); Occupational Health and Safety.; Case studies.; Funding.; Health.; History.; Human resources.; Management.; Marketing.; Planning.; Politics.; Projects.; Safety.; Safety at work.; Spectator events.; Sustainability.
• Online Access: View fulltext via EzAccess

The book examines the different aspects of events management. It is divided into three parts. The first part provides an introductory outline of the historical developments and current state of the industry, while also taking into account wider political and cultural issues. The second part of the b...

Table of Contents:

• Culture and the Event Experience / Ghislaine Povey and Jo-Ansie Van Wyk
• Developing the Event Concept / Alison Booth
• Event Networks and Supply Chains / Geoff Dickson
• Funding, Sponsorship and Financial Management / Caroline Wiscombe
• Delivering Live Events / Ade Oriade, Peter Robinson and Steve Gelder
• Successful Staffing of Events / Sine Heitmann and Christine Roberts
• Marketing Events / Debra Wale and Andrew Ridal
• Managing a Quality Event Experience / Ade Oriade
• Sustainability and Events Management / Sine Heitmann and Lóránt Dávid
• Business Planning and Strategy / Dimitri Tassiopoulos and Crispin Dale
• Event Legacy / Geoff Dickson
• Closing Remarks: the Future of Events / Debra Wale, Peter Robinson and Geoff Dickson.