Tourism and visual culture. Volume 2, Methods and cases /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2010.
• Subjects: Tourism.; Visual communication.; Marketing and Distribution.; Social Psychology and Social Anthropolgy, (New March 2000); Tourism and Travel.; Techniques and Methodology.; Audiovisual aids.; Destinations.; Ethnography.; Marketing.; Methodology.; Sociology.; Use value.; Uses.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xx, 214 pages) : illustrations, maps, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This second volume examines detailed methodological examples of visual concepts and their use and value in advancing knowledge and understanding of tourism beyond business and economics. The 17 chapters that make up this book can be divided into four separate but interconnected methodological categories: semiotics/symbolism; visual sociology/photo-elicitation; image analysis for destinations and marketing; and visual ethnography.