City tourism : national capital perspectives /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2009.
• Subjects: Tourism.; Capitals (Cities); Cities and towns.; Leisure, Recreation and Tourism Economics, (New March 2000); Supply, Demand and Prices.; Marketing and Distribution.; Recreational Facilities and Management, (New March 2000); Tourism and Travel.; Marketing.; Markets.; Perception.; Tourism development.; Trade marks.; Urban development.; Urban tourism.; Visitors.; Electronic books.
• Online Access: View fulltext via EzAccess

This book examines tourism in a wide range of capital cities from around the world. The book consists of 20 chapters presented in six parts. Part II focuses on issues concerning the imaging and branding of national capital cities covered by four chapters. Part III of the book focuses on visitor expe...

Table of Contents:

• Introduction : national capitals and city tourism / Robert Maitland
• City tourism : national capital perspectives / Robert Maitland and Brent W. Ritchie
• The capital city as a 'product' brand under the nation's corporate umbrella / Heather Skinner
• Images of Canberra : destination marketing and the capital city of Australia / Leanne White
• Migrating capitals : diverging images of tradition and modernity in Japanese urban tourism / Jerry Eades and Malcolm Cooper
• Branding and positioning an African capital city : the case of Tshwane in South Africa
• Ernie Heath and Elizabeth Kruger
• Inside the triangle : images of a capital / Bruce Hayllar, Deborah Edwards, Tony Griffin and Tracey Dickson
• Seeing the sites : perceptions of London / Nancy Stevenson and Charles Inskip
• Changing visitor perceptions of a capital city : the case of Wellington, New Zealand / Abel Duarte Alonso and Yi Liu
• The relationship between capital city monumentality and tourism in Valletta / Andrew Smith
• Brussels : a multilayered capital city / Myriam Jansen-Verbeke and Robert Govers
• Putting the capital 'C' into Cardiff's identity as a conference tourism destination / Claire Haven-Tang and Eleri Jones
• International business tourism : the case of Dublin / Heather Skinner and Paul Byrne
• School excursion management in national capital cities / Brent W. Ritchie
• Twenty-three districts in search of a city : Budapest - the capitaless capital? / Melanie Smith, László Puczkó and Tamara Rátz
• Reinvented national capital city : the case of Hanoi, Vietnam
• Lee Jolliffe and Huong Thanh Bui
• Resurrecting Phoenicia : tourist landscapes and national identity in the heart of the Lebanese capital / Ghada Masri
• Diversifying the tourism product in Brussels : European capital and multicultural city / Anya Diekmann and Géraldine Maulet
• Modern tourist development and the complexities of cross-border identities within a planned capital region / Guy Chiasson and Caroline Andrew
• Conclusions and future directions for national capital tourism / Robert Maitland and Brent W. Ritchie.