The public, the media and agricultural biotechnology /

• Format: eBook
• Language: English
• Published: Wallingford, Oxfordshire, UK : CABI, 2007.
• Subjects: Genetic engineering > Public opinion.; Mass media.; Biotechnology > Public opinion.; Communication.; Genetically modified foods > Public opinion.; Communication and Mass Media.; Social Psychology and Social Anthropology, (New March 2000); Biotechnology (General), (Revised June 2002); Genetic Engineering, Gene Transfer and Transgenics, (New June 2002); Attitudes.; Biotechnology.; Genetically engineered foods.; Genetically engineered organisms.; Public opinion.; Electronic books.
• Online Access: View fulltext via EzAccess
• Physical Description: 1 online resource (xxiv, 405 pages) : illustrations, charts; Also available in print format.
• Bibliography: Includes bibliographical references and index.
• Access: Access limited to subscribing institution.

This book examines public perception, public deliberation and media presentation of agricultural biotechnology and genetically modified foods. Part I (chapters 1-7) is a review of some of the studies of public opinion about agricultural biotechnology, especially genetically modified organisms. Part II (chapters 8-11) focuses on empirical tests of theories of opinion formation using biotechnology as a case study. Part III (chapters 12-16) provides examples of communication strategies designed to increase understanding of agricultural biotechnology and of practical communication strategies tested in international settings. This book is intended for researchers and policymakers, and those involved in agricultural biotechnology communication campaigns. It has a subject index.