Boomer marketing selling to a recession resistant market /
Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer grou...
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
London :
New York : Routledge,
2009.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess MyiLibrary |
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| 100 | 1 | # | |a Chaston, Ian. |
| 245 | 1 | 0 | |a Boomer marketing |b selling to a recession resistant market / |c Ian Chaston. |h [electronic resource] : |
| 260 | # | # | |a London : |b New York : |b Routledge, |c 2009. |
| 300 | # | # | |a 1 online resource (xii, 265 p.) : |b ill. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 505 | 0 | # | |a Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'. |
| 520 | # | # | |a Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Market segmentation |z United States. |
| 650 | # | 0 | |a Target marketing |z United States. |
| 650 | # | 0 | |a Middle-aged consumers |z United States. |
| 650 | # | 0 | |a Baby boom generation |z United States. |
| 650 | # | 4 | |a Baby boom generation. |
| 650 | # | 4 | |a Market segmentation. |
| 650 | # | 4 | |a Middle-aged consumers. |
| 650 | # | 4 | |a Target marketing. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x Industrial. |x Marketing |2 bisacsh |
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| 776 | 0 | 8 | |a Chaston, Ian. |d London : New York : Routledge, 2009 |i Print version: |t Boomer marketing. |w (OCoLC)277086202 |w (DLC) 2008051952 |z 0415489636 |z 0415489628 |
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