Luxury Marketing A Challenge for Theory and Practice /
Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...
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| Format: | Electronic |
| Language: | English |
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Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2013.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-4399-6 |