Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis /

• Main Author: Schlee, Christian. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Vieweg, 2013.
• Subjects: Computer science.; Computer Science.; e-Commerce/e-business.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8348-2396-0

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Chri...

Table of Contents:

• Foundations of Targeted Advertising
• Use Case Identification and Description
• Technological Use Case Analysis
• Analysis of Key Building Blocks in Targeted Advertising Technologies
• Business and Legal Aspects of Targeted Advertising.