Branded Spaces Experience Enactments and Entanglements /
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming ligh...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2013.
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| Series: | Management <U+0013> Culture <U+0013> Interpretation
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| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-658-01561-9 |