Brand Growth Barriers Identify, Understand, and Overcome Them /
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr<U+00fc>ger and Andreas Stumpf, this can only be achieved by systematically overcoming growth bar...
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-37108-0 |