Transnational Marketing and Transnational Consumers
Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book�presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transn...
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| Format: | Electronic |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
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| Series: | SpringerBriefs in Business,
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-36775-5 |