Media and Convergence Management
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. T...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-36163-0 |
Table of Contents:
- Introduction
- Part I: Convergence and Strategic Management
- Part II: Convergence and Advertising and Marketing
- Part III: Convergence and Consumer Behavior
- Part IV: Convergence and Technology
- Part V: Convergence and Journalism
- Part VI: Future Outlook.