Health communication in the new media landscape

• Other Authors: Parker, Jerry C. 1947-, Thorson, Esther.
• Format: Electronic
• Language: English
• Published: New York : Springer Pub., c2009.
• Subjects: Communication in medicine.; Mass media in health education.; Delivery of Health Care > trends.; Communication.; Consumer Participation.; Medical Informatics > methods.; MEDICAL > Physician & Patient.; Electronic books.
• Online Access: ebrary; View fulltext via EzAccess; MyiLibrary
• Physical Description: 1 online resource (xxxii, 460 p.) : ill.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780826101235 (electronic bk.); 0826101232 (electronic bk.)

""In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients."". - Paul R. Gully, MB, ChB, FRCPC, FFPH,. World Health Organization, Geneva Switzerland (From the Foreword). To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Med