|
|
|
|
| LEADER |
02104cam a2200433Ia 4500 |
| 001 |
1399 |
| 003 |
OCoLC |
| 005 |
20130711003433.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
090306s2009 enka ob 001 0 eng d |
| 020 |
# |
# |
|a 9780203493199 (electronic bk.)
|
| 020 |
# |
# |
|a 0203493192 (electronic bk.)
|
| 029 |
1 |
# |
|a AU@
|b 000046612747
|
| 035 |
# |
# |
|a (OCoLC)312696513
|
| 040 |
# |
# |
|a N$T
|b eng
|c N$T
|d OCLCQ
|d YDXCP
|d IDEBK
|d OCLCQ
|d TUU
|d OCLCQ
|d MYPMP
|d OCLCQ
|
| 049 |
# |
# |
|a MYTA
|
| 050 |
# |
4 |
|a HF5823
|b .M132 2009eb
|
| 072 |
# |
7 |
|a BUS
|x 002000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 659.1
|2 22
|
| 100 |
1 |
# |
|a MacRury, Iain.
|
| 245 |
1 |
0 |
|a Advertising
|c Iain MacRury.
|h [electronic resource] /
|
| 260 |
# |
# |
|a London ;
|a New York :
|b Routledge,
|c c2009.
|
| 300 |
# |
# |
|a 1 online resource (xvii, 318 p.) :
|b ill.
|
| 490 |
1 |
# |
|a Routledge introductions to media and communications
|
| 504 |
# |
# |
|a Includes bibliographical references (p. 289-314) and index.
|
| 505 |
0 |
# |
|a Advertising and common sense -- Advertising agencies : mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
|
| 588 |
# |
# |
|a Description based on print version record.
|
| 650 |
# |
0 |
|a Advertising.
|
| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
| 655 |
# |
4 |
|a Electronic books.
|
| 655 |
# |
7 |
|a Electronic books.
|2 local
|
| 776 |
0 |
8 |
|a MacRury, Iain.
|d London ; New York : Routledge, c2009
|i Print version:
|t Advertising.
|w (OCoLC)234260177
|w (DLC) 2008031536
|z 0415251257
|z 9780415251259
|
| 830 |
# |
0 |
|a Routledge introductions to media and communications.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260520
|z View fulltext via EzAccess
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.myilibrary.com?id=193191
|3 MyiLibrary
|
| 938 |
# |
# |
|a YBP Library Services
|b YANK
|n 2932622
|
| 938 |
# |
# |
|a EBSCOhost
|b EBSC
|n 260520
|
| 999 |
# |
# |
|z 635090427471820035
|