Business Analytics A Practitioners Guide /

• Main Authors: Saxena, Rahul. (Author), Srinivasan, Anand. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Series: International Series in Operations Research & Management Science, 186
• Subjects: Economics.; Operations research.; Economics/Management Science.; Operation Research/Decision Theory.; Business/Management Science, general.; Operations Research, Management Science.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4614-6080-0

Business analytics is used to help people to make and execute rational decisions. This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides full lifecycle support for business during all stages of decision-making and e...

Table of Contents:

• A Framework for Business Anayltics
• Analytics Domain Context
• Decision Framing: Defining the Decision Need
• Decision Modeling
• Decision Making
• Decision Execution
• Business Intelligence
• Data Stewardship:�Can We�Use the Data?
• Making Organizations Smarter
• Building the Analytics Capability
• Analytic Methods
• Analytics Case Studies.