Protecting Your Intellectual Property Rights Understanding the Role of Management, Governments, Consumers and Pirates /

• Main Authors: Chaudhry, Peggy. (Author), Zimmerman, Alan. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: New York, NY : Springer New York : Imprint: Springer, 2013.
• Series: Management for Professionals,
• Subjects: Economics.; Law.; Industrial management.; Economics/Management Science.; Economics general.; Management/Business for Professionals.; Law, general.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4614-5568-4

Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protec...

Table of Contents:

• Dedication
• Acknowledgments
• Preface
• Introduction
• The global growth of counterfeit trade
• The supply of counterfeit trade: the problem countries
• Modeling the intellectual property rights environment
• The demand for counterfeit trade: consumer complicity
• The use of anti-piracy marketing techniques to educate the consumer
• Changing Trade Policy:� The EU and US Bolster Protection of Intellectual Property Rights
• Government and Industry Led Operations to Curb Counterfeit Trade
• The special case of China
• Internet Piracy: The Virtual Marketplace for Counterfeit Goods
• Managerial counterattack: traditional and novel anti-counterfeiting strategies
• The future: will the piracy paradox persist?
• References.