Advances in Communication Research to Reduce Childhood Obesity
Limited-edition flavor promotions. Pop-ups on the Net. Junk food blogs. Cereal ads in cartoon shows. Between traditional and emerging media, today's youth are exposed to more advertisements for food and beverages than ever--and, unfortunately, the rising number of overweight and obese children...
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Format: | Electronic |
Language: | English |
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New York, NY :
Springer New York : Imprint: Springer,
2013.
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Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4614-5511-0 |