HTML5 Advertising

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and d...

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Bibliographic Details
Main Author: Percival, John. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: Berkeley, CA : Apress : Imprint: Apress, 2013.
Subjects:
Online Access:https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-1-4302-4603-9