Environmental Communication. Second Edition Skills and Principles for Natural Resource Managers, Scientists, and Engineers. /

• Main Authors: Jurin, Richard R. (Author), Roush, Donny. (Author), Danter, K. Jeffrey. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: Dordrecht : Springer Netherlands : Imprint: Springer, 2010.
• Subjects: Environmental sciences.; Information systems.; Environmental management.; Environmental Medicine.; Business planning.; Mass media.; Environment.; Environmental Management.; Environmental Health.; Organization/Planning.; Information Systems and Communication Service.; Media Management.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-90-481-3987-3

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how its done, and is an essential guide for communicating complex information to groups not famili...

Table of Contents:

• Part 1: Principles of Environmental Communication. 1. Understanding the world around us. 2. Communicating about the environment. 3. Developing your environmental literacy. 4. Investigating environmental issues
• Part 2: Communication planning. 5. Planning environmental communication. 6. Analyzing your audience. 7. Evaluating your messages effects. 8. Characterizing the mass media. 9. Highlighting useful media
• Part 3: Skills Building and Practical Applications. 10. Grouping together well. 11. Differing ways of thinking and doing. 12. Communicating across cultures. 13.Speaking to an audience. 14. Communicating without words. 15. Using visual aids. 16. Dealing with the news media. 17. Managing conflict. 18. Communicating about risk. 19. Learning from marketing and public relations. 20. Walking the Talk of Green Business and Sustainability.