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101018s2010 gw | s |||| 0|eng d |
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|a 9783834989154
|9 978-3-8349-8915-4
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|a 10.1007/978-3-8349-8915-4
|2 doi
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|a HF54.5-54.56
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|a 650
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|a Lieberam-Schmidt, Sn̲ke.
|e author.
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|a Analyzing and Influencing Search Engine Results
|b Business and Technology Impacts on Web Information Retrieval /
|c by Sn̲ke Lieberam-Schmidt.
|h [electronic resource] :
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|a Doctoral thesis, University of Siegen, 2009
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|a Wiesbaden :
|b Gabler,
|c 2010.
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| 300 |
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|a XX, 223 p.
|b online resource.
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|a text
|b txt
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|a computer
|b c
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|a text file
|b PDF
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|a The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sn̲ke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.
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|a Economics.
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|a Management information systems.
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|a Economics/Management Science.
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|a Business Information Systems.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783834924537
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|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-8349-8915-4
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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