Quality Uncertainty and Perception Information Asymmetry and Management of Quality Uncertainty and Quality Perception /
The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality uncertainty a...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2010.
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| Series: | Contributions to Management Science,
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| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-7908-2195-6 |