Health and wellness tourism
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implicat...
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| Format: | Electronic |
| Language: | English |
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Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
c2009.
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| Online Access: | ebrary View fulltext via EzAccess ScienceDirect |
Table of Contents:
- Part One: History, Definitions and Scope; Introduction; Historical Overview; Contemporary Definitions; Leisure, Lifestyle and Tourism; Typologies of Health and Wellness Tourism; An International and Regional Analysis; Part Two: Managing and Marketing Health and Wellness Tourism; Demand, Motivations and Profiles; Planning and Development; Managing Destinations and Sites; Reaching Customers; Product Development; Conclusions: The Future of Health and Wellness Tourism; Part Three: Operational and Management Issues in Health and Wellness Tourism -Case Studies: Heritage of Spa and Health Tourism in Russia; The Health Spa Resort Rogaska Slatine Returned to its Past Glory; Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium; Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages?; The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy; Spa and Rehabilitation Centre in Eastern Finland; Sao Pedro do Sul Thermal Centre: between Health and Wellness; Healing Hills and Wellness in Luxury (Netherlands; Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel; Peninsula Hot Springs
- a New Spa Tourism Experience 'Down Under'; Ayurvedic Health Tourism in Kerala, India; Hot Springs in Japanese Domestic and International Touris; CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences; The Big Chill Festival, England; The Growing Yoga Community in the Netherlands; Medical Tourism in India: A Case Study of Apollo Hospitals; Business Tourism.