Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing /
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in todays retail environment. Beloved because they attract smart customers and generate an immediate effect on a brands sale. Feared because there is uncertainty about the competitors behavio...
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| Format: | Electronic |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2010.
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| Series: | Lecture Notes in Economics and Mathematical Systems,
643 |
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| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-13393-0 |