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Message control how news is made on the presidential campaign trail /

Bibliographic Details
Main Author: Skewes, Elizabeth A., 1957-
Format: Electronic
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, c2007.
Series:Communication, media, and politics.
Subjects:
Presidents > Election. > United States
Political campaigns > United States.
Communication in politics > United States.
Mass media > Political aspects > United States.
POLITICAL SCIENCE > General. > Political Process
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • appendix.
  • 8.
  • 7.
  • 6.
  • 5.
  • 4.
  • 3.
  • 2.
  • 1.
  • Media coverage of modern campaigns
  • The big picture
  • The reporter's role
  • The goals of the campaign managers
  • Life "in the bubble" of the campaign
  • A battle for access
  • Deciding what's newsworthy
  • A prescription for improving campaign coverage
  • Acknowledgments
  • Sources
  • References
  • Index
  • About the author.

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