Trends and Issues in Global Tourism 2010
This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For exampl...
Corporate Author: | |
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Other Authors: | , |
Format: | Electronic |
Language: | English |
Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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Series: | Trends and Issues in Global Tourism,
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Subjects: | |
Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-10829-7 |
Table of Contents:
- Status Quo in the Tourism and Travel Industry
- Actual Challenges in the Tourism and Travel Industry
- Corporate Social Responsibility
- Product and Communication Strategy in the Tourism, Travel and Hospitality Industry
- Forecasting the Future of Tourism and Travel.