Ingredient Branding Making the Invisible Visible /
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The...
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| Format: | Electronic |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2010.
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| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-3-642-04214-0 |
Table of Contents:
- Branding Ingredients
- Basics of Ingredient Branding
- Intel Inside - the Ingredient Branding Success Story
- Implementation of InBranding Within a Company
- Success Stories of Ingredient Branding
- Detailed Examples of Successful Ingredient Brands
- Managing Ingredient Brands and Measuring the Performance of InBrands
- Perspectives of Successful InBranding
- Internet Addresses
- List of Ingredient Brands.