Baker Ahmad Alserhan

Baker Ahmad Alserhan is a researcher, public speaker, writer, and consultant. He is an associate professor in marketing at Qatar University and is the author of ''The Principles of Islamic marketing.'' He is the president of the International Islamic Marketing Association (IIMA) and the Chairman of the Global Islamic Marketing Conference (GIMAC).

Alserhan founded four academic journals, two of them with Emerald and ‘Inderscience’. His research interests include Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies. Provided by Wikipedia