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The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers /
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Fisher, Michael.
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Abbott, Martin.
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Lyytinen, Kalle.
Published 2014
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Pricing, Online Marketing Behavior, and Analytics
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Viglia, Giampaolo.
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How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success /
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Florès, Laurent.
Published 2014
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